Interview five agency owners about client content approvals

Merlin Studio is a marketing workspace where AI prepares content and a person approves it. We want to hear, in real words, how small agencies handle content today: who writes, who approves, where it stalls, and what would make them change tools. You recruit five owners or account leads from small marketing agencies through your own network and run a 30 to 45 minute recorded interview with each, with their consent. Deliverable: five transcripts and a written summary of jobs, frustrations, current tools and switching triggers, with direct quotes. Done means: every quote traces to a transcript, and each person signed a simple recording consent. Must have: customer interview experience, the Jobs to Be Done method, Zoom or Google Meet recording, a work history in or with marketing agencies. Nice to have: Dovetail or a similar research tool, positioning work.